CLIMB.tv Marketing Stratgegy, Analytics Implementation & Marketing Strategy
CLIMB is an advertising platform for streamers that needed consultation on how to market themselves to the US. Their request was to collaboratively develop a website, landing page and paid media strategy that increases free sign ups to their platform. attrive executed stakeholders interviews to ensure business requirements were addressed prior to executing a series of playbooks and strategic deliverables which included: information architecture and sitemap, marketing and media strategic playbook, website & landing page playbook, analytics implementation documentation for single page applications and more.
This is only the beginning of the relationship with CLIMB, as more work is in the pipeline for executing paid media, reporting & optimizations.
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