Analytics Implementation on a Single Page Application
The request was to build a customized enhanced ecommerce implementation on a single page application through a tag management system so data and marketing can make data-driven decisions and utilize the date for multiple platforms. This also included adding attribution data to prepare for data engineers & analysts to inform a multi-touch attribution model, exposing transaction data, associating the transaction data to a specific ID, cross-domain & subdomain tracking and more. This tracked data was then visualized in Google Data Studio as a temporary solution until further development of the data pipeline to a more advanced BI tool.
attrive does not just own one part of the marketing analytics process, but can help from origination, through to automation and output into a visualization tool of your choice. We're here to help you make data-driven decisions.
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